Business Standard

'Sur-real' estate buyer behaviour

Real estate websites might have decimated the classified ads of newspapers, but they are yet to fully capitalise on the capabilities of data analytics

A survey shows 78% of NRI respondents indicated they prefer owning a property  in India over other asset classes such as stocks, fixed deposits or mutual funds
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A survey shows 78% of NRI respondents indicated they prefer owning a property in India over other asset classes such as stocks, fixed deposits or mutual funds

Ambi Parameswaran
You  are ready to make the biggest acquisition of your life. You and your partner have saved up a significant sum and are eligible for a hefty loan from your employer. So you decide to look for your dream home. To do some serious research you dig into the most popular real estate websites. You type in your requirements: 2BHK, location, price range, old apartment (have to save on the hefty monthly maintenance fees)... You would also like to know if there are good schools, good restaurants etc. nearby. 
 
Lo and behold, 20 options are thrown up in a
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

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First Published: Apr 29 2019 | 11:30 PM IST

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