The next disruption

The message is clear: There are no free lunches and the days of freebies are over

One hears of disruption very often these days, with Jio topping the list for changing the telecom game and toppling the pecking order in every possible way. It’s a coinage that’s found currency and speed in the day and age of startups perhaps, but disruption in its true sense belonged to the previous decades as much as now.

While Reliance Jio’s disruption is about offering rock bottom tariffs, forcing the older players including Bharti Airtel and Vodafone to shed their low ARPU (average revenue per user) customers to strengthen their books, it was in the first decade of the 21st century