Business Standard

Fun and learning: How technology, tradition changed India's toy story

What to keep in mind when you ask your children to pick what they want to play with

The Indian toy market was worth $1.25 billion in FY2021, according to one report. (Stock photo)
Premium

The Indian toy market was worth $1.25 billion in FY2021, according to one report. (Stock photo)

Namrata Kohli
Bengaluru resident Lakshmi Ramachandran’s toy story from her childhood is sparse. “I grew up without toys. Nobody bought me toys and this wasn’t unusual then. One doll made its way into our house somehow and I played a lot with it, for hours. My brother and I played with mud and stones and sticks,” said the 33-year-old.

As a mother of two, Ramachandran’s children have a room full of toys. Her eight-year-old son loves his Lego set and daughter, aged 5, has assorted dolls and other play material.

Each toy has its benefits. Games or toys that make children play

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in