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Saral Jeevan Bima will have lower entry barriers, but may not be cheaper

High expectations are pegged to the Saral Jeevan Bima (SJB), the standard term insurance cover slated to be launched on Janua­ry 1

Insurance, digital
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The SJB is a simple and standardised product that customers will be able to comprehend easily

Sanjay Kumar Singh New Delhi
The type of insurance policy sold most widely in India is the insurance-cum-investment plan. Term cover began to catch on only in the past few years. Insurance penetration in India is low. And even those who have insurance policies are grossly under-insured. Hence, high expectations are pegged to the Saral Jeevan Bima (SJB), the standard term insurance cover slated to be launched on Janua­ry 1, and whose features have been decided by the Insurance Regulatory and Development Authority of India (IRDAI).

Simplicity is its forte

The SJB is a simple and standardised product that customers will be able to comprehend

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First Published: Dec 25 2020 | 6:10 AM IST

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