ABN Amro signs up Rahul Bose as a brand ambassador

Mumbai, October 6, 2006: 7th of October will witness the airing of a new ABN AMRO Van Gogh Preferred Banking TV commercial on all leading channels. This commercial targeted at the High Net Worth Individual (HNI) will feature popular actor, writer and playwright Rahul Bose as the principal protagonist, who has been signed up as the brand ambassador for Van Gogh Preferred Banking.

The ad features Rahul Bose as an avid golfer who displays immense confidence of winning the game he is playing with his friend, leading TV actor Samir Soni.

The story revolves around Rahul Bose' playing up to the confusion of his friend which emanates from Rahul stating the reason for his winning confidence as being- the same logic he follows with investments: a great team backing him. Surprised by the reference of the "team", the friend looks at the caddie and questions Rahul on what the "great team does"; and pat comes the reply - "makes every shot count" This conversation based humor filled story leaves the friend thoroughly confused who finally gives up and asks "� "Are we talking golf or investments?" "� and at this juncture Rahul tells him that he is talking about his ABN AMRO Van Gogh Preferred Banking.

This interesting narrative not only presents a new paradigm of advertising in the financial services space but beautifully brings alive the proposition of ABN AMRO Van Gogh Preferred Banking with utmost clarity and relevance. ABN AMRO Van Gogh Preferred Banking is a new standard of relationship banking which has been expressly created to cater to the needs of the high net worth individuals and successful business owners.

This service represents wealth maximization for its clients through comprehensive wealth consultation and rigorous analysis transforming opportunities into wealth for them. In order to do so, a team of experts undertakes long term and situational financial planning as a holistic effort. Experts at every branch "� investment and insurance advisors, trade and foreign exchange specialists work with the dedicated Relationship Manager to make most of every opportunity for their clients.

This unique team approach of Van Gogh Preferred Banking as opposed to the traditional single Relationship Manager approach offered by the competing banks, combines the sectoral expert's thorough understanding of the market with the individual customer's financial planning needs, thereby providing each client a tailor made solution best suited to his specific requirements, maximizing return on investment and value delivered.

In addition, Rahul Bose as a brand ambassador represents the class, intellect and the exclusivity the brand wants to convey to it's clients. In this capacity, Rahul Bose will be part of the unique 59 minutes event series conducted by Van Gogh Preferred Banking across the country.

The advertisement has been conceptualized by leading ad agency, Publicis and produced by Mumbai based Candid Productions.

About ABN AMRO BANK:

ABN AMRO is a leading international bank with assets of more than EUR 855.7 billion. Headquartered in the Netherlands, the bank is present in more than 60 countries.

In India, ABN AMRO has an eight-decade long experience of the Indian business scenario. Traditionally known as a strong "diamond financing bank", it has turned into an institution providing a comprehensive range of services with a difference.

ABN AMRO (India) has branches in Mumbai, Delhi, Chennai, Kolkata, Pune, Baroda, Hyderabad, Bangalore, Surat, Noida, Gurgaon, Panipat, Lucknow, Tirupur, Mangalore and Moradabad with each branch servicing multi-product relationships. Additionally, ABN AMRO has Financial Services Centres in Jaipur and Ahmedabad. Consumer Banking offers a suite of products for your personal financial needs offered through various channels including ATMs, Doorstep Banking and NetBanking. ABN AMRO Van Gogh Preferred Banking caters to high-net-worth clients of the bank.

ABN AMRO in India enjoys a strong image as a corporate bank with comprehensive Global Transaction Services. Its investment banking services are delivered through ABN AMRO ( India ) Corporate Finance and the Global Financial Market Teams, which strive to maintain the permanent position we have built in the marketplace. Further, ABN AMRO Private Banking provides advisory and wealth management services to the bank's wealthy clients.