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Airtel digital TV joins hands with HDFC Bank

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Announcement Corporate

Offers 15% discount on every new connection purchased through HDFC credit card

Airtel digital TV- the DTH service from Bharti Airtel - today announced an offer for all HDFC credit card holders. As part of this new offer, all HDFC credit card customers buying an Airtel DTH connection online would be entitled to a 15% discount on every purchase. The offer is valid across the country till March 31, 2010.

Commenting on the offer, Sugato Banerji, Chief Marketing Officer – DTH, Bharti Airtel said “Airtel always provided great value propositions to consumers through innovative offerings.  With this special alliance with HDFC, we bring yet another attractive opportunity for HDFC Bank Credit card holders to bring home the magic of Airtel digital TV with MPEG4 DVBS2 technology.

 

To avail this offer, an HDFC credit card customer can simply log on to http://www.airtel.in/digitaltv, go to ‘Buy digital TV’ and select an entry package of his choice. After selecting ‘Credit Card’ as the payment option, the customer needs to enter a special promotion code.

For more information, customers can log onto www.airtel.in/digitaltv or dial 1800 102 8080.

Airtel digital TV – the DTH service from Bharti Airtel – is the sole national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, Airtel digital TV was the first to bring many firsts to the DTH segment in India including a  Universal  Remote which operates both the Set Top Box and TV set as well as  Interactive Applications which give customers the freedom to book movie tickets,  travel package and shop for branded products, among others. Users can also access city-specific news and update themselves on the latest stock news. All this is backed by 24x7 customer care.

About Bharti Airtel Limited
Bharti  Airtel  Limited,  a  group  company of Bharti Enterprises, is among Asia’s  leading  integrated  telecom  services providers with operations in India  and  Sri  Lanka. In South Asia, the company had an aggregate of over 125.3 million customers as of end December 2009, including 120.23 million mobile customers.  Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek.

Bharti Airtel is structured as four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband, IPTV and telephone services in 95 Indian cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. The Digital TV business provides DTH services across India. All these services are provided under the Airtel brand. Airtel’s national high-speed optic fibre network currently spans over 118,337 Rkms across India.  Airtel's international network infrastructure includes ownership of the i2i submarine cable system and consortium ownership in five global undersea cable systems, SEA-ME-WE 4, EIG, I-ME-WE, AAG and UNITY. For more information, visit www.airtel.in

About HDFC BANK LTD.
Promoted in 1995 by Housing Development Finance Corporation (HDFC), India's leading  housing finance company, HDFC Bank is one of India's premier banks providing  a  wide  range of financial products and services to its over 18 million   customers   across  hundreds  of  Indian  cities  using  multiple distribution  channels  including  a  pan-India  network of branches, ATMs, phone  banking,  net  banking and mobile banking. Within a relatively short span of time, the bank has emerged as a leading player in retail banking, wholesale banking, and treasury operations, its three principal business segments.

The bank’s competitive strength clearly lies in the use of technology and the ability to deliver world-class service with rapid response time. Over the last 13 years, the bank has successfully gained market share in its target customer franchises while maintaining healthy profitability and asset quality.

As of December 31, 2009, the Bank had a distribution network with 1,725 branches and 3,898, ATMs in 771 cities.

For the nine months ended December 31, 2009, the Bank earned total income of INR 150.24 billion (Rs. 15,023.9 crores) as against INR 142.57 billion (Rs.14,257.4 crores) in the corresponding period of the previous year. Net revenues  (net interest income plus other income) for the nine months ended December  31,  2009  were INR 89.39 billion (Rs. 8939.3 crores), as against INR  77.45  billion  (Rs. 7745.1 crores) for the nine months ended December 31,  2008.  Net Profit for the nine months ended December 31, 2009 was INR 21.12 billion (Rs. 2,112.1 crores), up by 30.9% over the corresponding nine months ended December 31, 2008.

The Bank’s total balance sheet size touched INR 2,045.5 billion (Rs.204,553 crores)  as  of  December 31, 2009. Total deposits were INR 1,547.9 billion (Rs.154,789 crores) as of December 31, 2009.

Total income for the year ended March 31, 2009 grew by 58.2% to INR 196.22 billion (Rs19622.9crore) over the corresponding year ended March 31, 2008.

Leading Indian and international publications have recognized the bank for its performance and quality.

For more information please log on to: www.hdfcbank.com

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First Published: Mar 02 2010 | 7:39 PM IST

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