You are here: Home » Press Releases » Economy
Business Standard

Eros Int'l digitizes, catalogues entire movie library on CLEAR platform

Announcement  |  Corporate 

Prime Focus Technologies’ platform to manage, repurpose and help to effectively monetize Eros International content on digital and new media platforms globally.

Eros International Media Ltd (Eros International), India’s largest integrated film studio, is spearheading the Indian digital revolution by digitizing and cataloguing its entire library of movies, comprising in excess of 1,000 titles across languages, and setting up an in-house ‘Digital Asset Management’ platform. Eros International has deployed global digital content services group Prime Focus Technologies (PFT)’s CLEAR content operations management platform to administer its extensive content library.

This initiative will help Eros International monetize its intellectual property by enabling the production, repurposing and delivery of its content globally, across web, mobile and other new media platforms. It will also allow the Company to archive, preserve and rights manage its library.

CLEAR offers Eros International wide-ranging functionality for managing and monetizing its content including Asset management for managing and digitally archiving content; Workflow management for multi-platform production, distribution and fulfillment, to exploit existing library content and global content delivery across multiple platforms.

Speaking on the announcement, Rajesh Bahl, Chief Digital Officer, Eros International Media Limited said, “As a market leader in Indian film content worldwide, our Digital Asset Management platform will help us to continuously monetize our assets and enable cost effective optimization of media asset management, thus facilitating faster introduction of new products and services in the market. It would further help us meet the increasing demand for our content across all digital platforms. Prime Focus Technologies has an in-depth knowledge of both the media industry and IT, which helped them better understand our requirements. CLEAR is a complete system and it could quickly be custom-made to support our vision to exploit multi-platform opportunities for our content”.

Ramki Sankaranarayanan, President and CEO, Prime Focus Technologies said, “We are delighted that such a well known and respected media and entertainment company has chosen CLEAR to manage its content operations. Eros International is a visionary company which is considering innovative ways to bring content to consumers. Engaging consumers through personalised media and delivering new content is a challenge. However, CLEAR provides an agility through which Eros International will be well positioned to exploit its enviable content library across all platforms. We are very excited to be associated with Eros International and are eager to be a part of this journey.”



Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Fri, April 15 2011. 16:22 IST