Police said the accident occurred Saturday afternoon, describing in a brief statement two cars colliding in Schoharie County, near the state capital, Albany.
Pictures posted on Twitter by Jesse McKinley, the Albany bureau chief for the New York Times, showed a hair brush and a fragment of tail light in the grass at the side of the road, near deep muddy tracks that disappeared into woodland beyond.
"All fatal. That limo was coming down that hill probably over 60 mph... I don't want to describe the scene. It's not something I want to think about," she was quoted as saying.
"This is terrible, terrible, terrible," he told the Times Union.
Road accidents are the fourth leading cause of injury related deaths in New York state, according to federal health statistics.
In 2014, the latest year with available figures, crashes on the state's highways resulted in USD 808.1 million in hospitalization and emergency department charges, the Department of Health said on its website.
The store, a popular stop for tourists viewing fall foliage in the area, posted a message on its Facebook page lamenting the "horrific accident".
It said it would be open for business on Sunday and "hope you will come and share your smiles, love, friendship and hugs with us".
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)