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2017 saw app usage activity growth of 6%: Report

Press Trust of India  |  New Delhi 

The year 2017 saw disruption in innovation and growth as overall app usage activity registered just 6 per cent growth over the previous year, says a report.

According to Flurry Analytics' annual global mobile and application usage study, overall session app activity growth of just 6 per cent is down from 11 per cent registered in 2016.

In this context, Flurry Analytics, part of Mobile Developer Suite, defines app usage as a user opening an app and recording a 'session'.

As per the report, in 2017, "stalwart industry players held and gained market position, while years-old disruptors struggled to find their footing" and while growth may have stagnated, users continue to diversify their behaviour while using

Flurrys app footprint that tracked more than one million applications across 2.6 billion devices globally noted that the shopping category grew 54 per cent as consumers continue to shift their spending into via mobile shopping apps.

Music, media and entertainment came in a close second with 43 per cent year-over-year growth, reaffirming users' shift to to consume media.

As per the report, manufacturers make up two thirds of all in 2017, while dominates individual market share with 34 per cent of all active devices.

maintained its share between 2016 and 2017 with 28 per cent and will look to return to growth in 2018 with the launch of S9, the report said adding that Chinese manufacturers Huawei, Xiaomi, and OPPO round out the top five and are slowly seeing growth by driving adoption in and European markets.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, January 12 2018. 12:50 IST