You are here: Home » PTI Stories » National » News
Business Standard

ARAKU Coffee: India's First SCA Premier Training Campus

Press Trust of India  |  NEW DELHI and MUMBAI 

/ -- ARAKU Coffee - a specialty, certified organic luxury global Indian coffee brand, is the first in the country to receive global accreditation as an SCA Premier Training Campus offering courses on Green Coffee/Sensory Skills/Q, Barista Skills and Brewing and Roasting taught by authorized SCA trainers.

Achieving SCA Premier Campus accreditation is a prestigious designation that requires demonstrating compliance with standards for coffee education excellence. ARAKU Originals Coffee Campus achieved this prestigious award following an on-site inspection and subsequent verification by the SCA.

Since its inception in 2019, the ARAKU Originals Coffee Roastery and Lab were designed and built to the highest global quality standards with each piece of equipment, tool, and supplies being meticulously selected.

Araku Coffee has a multi-talented team and the campus training is led by Sherri Johns, Coffee Mentor & Head Judge - ARAKU Coffee. Sherri is an international coffee expert from Portland, USA and has been working in the coffee industry for over 40 years. Sherri along with her team will be facilitating a variety of masterclasses and SCA certified courses.

On the occasion, Manoj Kumar, Co-Founder, and CEO, ARAKU Coffee said, "We're honored to be the first SCA Premier Training Campus in India. It has been an arduous process, spanning a year that has helped us achieve this milestone. Through our various cupping and brewing sessions across the country we realized that demand for specialty coffee is increasing, presenting a need for professionals and connoisseurs alike to have access to in-depth knowledge on processes and techniques. We endeavor to provide a working roastery and training center for all."

India is now the world's 10th fastest-growing market for specialty coffee and tea retail chains, valued at Rs 2,570 crore in 2018, says a report by market researcher Euromonitor International. According to the report, coffee retail is one of the fastest-growing categories in the consumer foodservice industry and is estimated to grow 6.9% a year to reach Rs 4,540 crore (around US$664m) in value by 2023.

With an augmentation in demand of coffee retail chains and a dearth of specialized training institutes - ARAKU Coffee's SCA Training Campus will try to bridge the gap by offering coaching modules suitable to anyone who wants to make a career in the industry or professionals looking to build and hone their skills in the field of specialty coffee.

ARAKU Coffee is produced and supplied by the world's largest certified organic coffee cooperative working closely with 12,000 farmer families of the Araku region in the Eastern Ghats of Andhra Pradesh. This coffee production is designed to make these farmer families self-sufficient and foster prosperity. The SCA Premier Training Campus will also provide an opportunity for them to train and become experts in the field.

Website Links:

For more information, please contact Beena Kawoosa at beena@arakuoriginals.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Tue, September 24 2019. 17:10 IST