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Arvind launches ready-to-wear private label for men

The company plans to retail the 'Arvind Ready to Wear' collection in 127 cities, at its exclusive stores, and online on Amazon.in and nnnow.com

Press Trust of India  |  Mumbai 

Textile-to-conglomerate today launched its ready-to-wear private label for men, and announced plans for expanding its footprint by adding 60 stores this fiscal year, a said.

The company plans to the 'Ready to Wear' collection in 127 cities, at its exclusive stores, and online on in and nnnow.com.

J Suresh, of Lifestyle Brands while talking to PTI here said its will have a mix of 80 per cent of sales in fabrics, and the collaborative brands, while the rest is expected to come from its private label.

"Over time, we expect our brand sales to increase, as the company is looking to increase the overall play in the business-to-consumer segment," he said.

Currently, Arvind produces about 50 million garments in a year, which is mainly for branded apparel, and exports.

"The strong growth trends in the men's ready to wear category coupled with the customers' need for comfortable, fashionable apparel, which delivers value has opened up a significant opportunity that we are addressing with Arvind - Ready to Wear," he added.

also indicated that the company is expanding its with 60 more exclusive planned to be opened this year.

The company has 150 stores at present, and is planning to add a 100 stores annually over the next three years.

and branded apparel accounts for about Rs 800 crore in revenues for the Rs 7,000-crore company at present.

"We are looking to increase the revenues from fabrics and ready-to-wear to Rs 1,000 crore in two years," said  

Arvind offers over 15 global brands and across various apparel and fashion categories in the country at present.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Wed, April 04 2018. 16:35 IST
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