Want to know how many people live in a particular part of your country? Take out your cell phone!
Scientists have figured out how to map populations using anonymous mobile phone call record data, an approach that can be as accurate as those based on censuses.
The findings by an international team, including the University of Southampton researchers, show maps made using mobile records are detailed, reliable and flexible enough to help inform infrastructure and emergency planners; particularly in low income countries, where recent population density information is often scarce.
"Proving the resilience and accuracy of using mobile phone records to map populations was crucial for us, as it has many advantages over traditional census information," senior author on the study, Dr Andy Tatem, said.
"At the moment mapping of populations is constrained by the logistics of census surveys, which just provide a single snapshot of population distributions every ten years. However, anonymous phone data can be examined regularly to map daily, weekly or monthly changes across an entire country, at less cost and with greater flexibility.
"Every time a person uses a mobile it sends information to a receiving tower and gives an approximate location of where they are. When this information is repeated multiple times, over millions of users, we can extract a detailed picture of population density and how it changes over time in a given area," said Tatem.
The team, led by the Universite catholique de Louvain and the Universite libre de Bruxelles and working as part of the WorldPop Project and Flowminder Foundation used the anonymised mobile phone records of 19 million users in Portugal and France, for several months in 2007 and 2008, to generate maps showing the densities of users in different geographic areas.
These maps were found to be as accurate as traditional census-based maps.
Furthermore, by combining the mobile and census information with data from satellite imagery, the spatial resolution and accuracy of the census-based maps was greatly improved.
"Knowing where people are is critical for accurate impact assessments and intervention planning, particularly for issues such as health-care, food security, climate change, wars and natural disasters," Tatem said.
"Mobile phone network subscription rates globally are now at 96 per cent and anonymous call record data can give us information from a wide-range of countries - high, middle and low income alike.
"In particular, it can give us detailed information from regions where census data is either non-existent, outdated or very unreliable," said Tatem.
Tatem and colleagues are already extending their mapping work to low income regions and have used mobile phone-based mobility mapping to help combat malaria more effectively in Namibia.
Most recently they have used mobile data to help inform authorities tracking and preparing for the spread of Ebola in West Africa.
