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Coca-Cola enters into 5-year partnership with International Cricket Council

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body

Press Trust of India  |  Gurgaon 

Coca-Cola enters 5-year partnership with ICC

Beverages Coca-Thursday announced a partnership with the Council (ICC) for the next five years, till 2023.

The is entering into the space to be the worldwide non-alcoholic for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, Coca-India and said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's 2019 in England and ICC's men's and women's T20 in in 2020 and 2021 in respectively.

"It's our pleasure to welcome on board as an ICC for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a with Coca-Cola," said ICC

said, "in the lines of our long history of partnering with sports globally, our strategic partnership with ICC, reinforces our long-standing commitment to refresh sports fans."

Rival was one of the ground sponsors of ICC 2015.

First Published: Thu, January 31 2019. 13:00 IST