Former soccer ace David Beckham has launched his first grooming range by teaming up with French skincare brand Biotherm Homme.
The company announced that the retired football superstar, 40, is to be the face of a new campaign for its best-selling gel moisturiser Aquapower, which will be launched online in June this year, reported Us magazine.
"I am excited to be working with Biotherm Homme," said Beckham in an official statement.
"I've been thinking about developing a skincare range for a long time and it wasn't until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labour very soon."
Beckham hung up his footballing boots for good in 2013, having retired with LA Galaxy in the MLS, but he has kept himself very busy since, landing all manner of menswear deals, a fragrance deal with Coty and an H&M partnership.
