The Directors Guild of America (DGA) announced that celebrated commercial director Joe Pytka will receive this year's Lifetime Achievement Award for Distinguished Achievement in Television Directing.
"When it comes to commercials, there is no higher bar than the one set by the incomparable Joe Pytka," said DGA president Paris Barclay.
"So many of his over 5,000 projects - which include more than 80 Super Bowl commercials - are part of the nation's zeitgeist, from his iconic, generation-defining Pepsi ads to Nike's 'Bo Knows' and Budweiser's 'Clydesdales' to the unforgettable 'Your Brain on Drugs' PSA. For these reasons and so many more, we're thrilled to present this top Guild honour to Joe."
The award will be presented at the 68th annual DGA Awards on February 6, 2016.
