Essel Finance Management LLP today said it has acquired a controlling stake in insurance broking portal Bimadirect.Com for an undisclosed sum.
Bimadirect was founded in 2011 and is registered with watchdog Irdai as well, a statement from Essel Finance said.
"With the acquisition of Bimadirect.Com, we are foraying into digital distribution for mass customer base," Essel's managing director Amitabh Chaturvedi said.
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Essel currently offers wealth management and investment advisory, apart from undertaking lending activities, it said. PTI AA
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