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Facebook partners Indian music firms to allow users post their music

Press Trust of India  |  New Delhi 

Thursday announced licensing partnership with India's leading music labels, including T-Series Music, and Raj Films, to allow its users to include their favourite tracks while sharing their posts and videos on the as well as on

"Starting today, people in can include hundreds of thousands of licensed Indian music in the videos and posts they share on Facebook, making their moments more meaningful and personal," said in a statement.

Before this partnership, pulled down any post that used music of famous labels due to copyright issues.

"We are excited about partnering with the music industry in and the idea that people here will be now be able to include music in their videos on Facebook and Instagram, opening up more options for more ways to express and sharing memories with friends and family," Facebook said.

Through these partnerships, users can include their favourite tracks from popular films, including the latest hits like Apna Time Aayega from Gully Boy, Aankh Marey from Simmba, Swag Se Swagat from Tiger Zinda Hai, as well as regional hits like by Guru Randhawa, Zingaat from Sairat, the statement said.

"The idea to officially make available rights of Bollywood songs, which can be heard in every corner of the globe, to Facebook users so they can express their feelings through their posts, memes and messages with added masala and tadka, is an inevitable stroke of genius," T- Series said.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, March 14 2019. 16:15 IST