Business Standard

Fintech NBFC Vivifi Appoints Narayanan Ramamurthy as CFO


Press Trust of India HYDERABAD
/ -- Plans to expand FlexSalary through strategic financial partnerships

Vivifi India Finance Private Limited (Vivifi), a Fintech NBFC (non-banking finance company), has announced the appointment of Narayanan Ramamurthy as the company's Chief Financial Officer (CFO). Prior to joining Vivifi, Narayanan helped Bank Bazaar, as its CFO, with financial partnerships including equity partnerships from Amazon.
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A chartered accountant by profession, Narayanan has over two decades experience and has worked with global organizations such as Deloitte, Accenture, Citibank and KPMG. He has also provided consulting services to various start-ups and SMEs in the Fintech vertical.
Speaking on the appointment, Anil Pinapala, Founder & CEO, Vivifi India, said, "I extend a warm welcome to Narayanan who will be a significant addition to Vivifi's growing team. Besides his rich experience in global consulting firms, Narayanan has demonstrated strong capabilities in establishing strategic financial partnerships with banks & non-banking institutions. This appointment is the first step of a comprehensive plan to add experienced resources in leadership roles who will expand and strengthen Vivifi's growth trajectory. Vivifi has been funding its own loans and operations until now and is looking for financial partnerships for debt as well as equity to help fuel its growth."

He further added, "We are expanding Vivifi's customer base across regions, income and credit spectrums. We want to help consumers who, being non-prime, new-to-prime and new-to-credit, don't normally have access to credit whenever and wherever they need. As we embark on this exponential growth phase, Narayanan will lead the initiative to establishing strategic funding partnerships with investors, banks & other large NBFCs."

Commenting on his new role, Narayanan said, "Vivifi has achieved good penetration in a short span of time. My role will be of adding fuel to this growth by bringing in the right strategic long-term partnerships that are required for a new-age Fintech NBFC to rapidly capture market share. We will be looking at a right mix of equity and debt to optimize the growth opportunities."

About Vivifi India Finance Private Limited

Vivifi India Finance Private Limited (Vivifi), a Fintech NBFC (non-banking finance company), offers innovative financial products to customers across the credit spectrum with focus on the Under-Served / Unserved Customers. Vivifi's flagship product, FlexSalary, is an emergency line of credit that provides unsecured personal loans to under-prime and near-prime salaried individuals. Users can access FlexSalary through an app and website or through their employers who have tied up with Vivifi. Using its proprietary machine learning based credit decision model and loan management system, Vivifi goes beyond the traditional credit score to provide credit. Founded by technocrats with an experience of building a successful Fintech company in the U.S., Vivifi aims to expand the financial inclusion agenda. To know more, visit

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First Published: Jan 29 2019 | 12:45 PM IST

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