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FSSAI asks food companies to voluntarily cut salt, sugar, fat in packaged products

Press Trust of India  |  New Delhi 

To promote safe and healthy food, regulator today asked industry to voluntarily reduce salt, sugar and in packaged products as it would take about an year to make labelling norms operational.

The Safety and (FSSAI) today launched a national campaign 'The Eat Right Movement' to improve public and

Edible oil industry, bakeries and FMCG companies, including Nestle India, and Patanjali, took pledge to reduce the level of salt, sugar and fat in products.

To kick start and popularise the movement, has roped in for a short video that encourages citizens to reduce salt, sugar and fat. The video would be telecast on television channels and circulated through other including

"We have come out with It is with the Ministry now," FSSAI's said at the launch of this movement which was attended by top officials of Nestle India, and among others.

"It will take at least one year to be operational. Until then, this is the opportune time for the to reformulate their products," he added.

Agarwal said the regulator would get an actual feedback from the industry while finalising the labelling norms if start following the draft rules.

The said that it would take about 4-5 months to finalise the packaging and labelling norms and then at least six months would be given to the industry for compliance.

While launching 'The Eat Right Movement', he said the campaign is built on two broad pillars of 'Eat Healthy' and 'Eat Safe'.

On the demand side, the movement focuses on empowering citizens to make the right On the supply side, it nudges to reformulate their products, provide better nutritional information to consumers and make investments in as

While the edible oil industry, bakeries and halwais' committed to phase out trans-fats by 2022, major food companies pledged to reformulate packaged foods to reduce the level of salt, sugar and

The promised to provide and introduce menu-labelling, even as major including agreed to promote and

This movement could not have come at a better time, with (NCDs) accounting for 1 in 5 disease-related deaths, widespread anaemia and other micronutrient deficiencies on the rise and becoming the capital of the world, the FSSAI said.

Speaking on the occasion, K Vijay Raghavan, to the government, said there is a need to complement reduction of salt, sugar, fat with lifestyle changes such as eating a more plant-based, natural diet.

The industry is a big player in supporting this movement therefore synergy between government, and the industry is critical to its success, he added.

Suneeta Narain, DG, Centre for Science and Environment, said the FSSAI should "move ahead with the labelling regulations as fast as possible." She favoured government regulations to deal with junk foods and not voluntary commitments from the industry.

FSSAI said these voluntary commitments are a giant leap forward to combat negative trends in society.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, July 10 2018. 19:45 IST
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