Eurasia Beauty Queen Yana Filippova is the Goodwill Ambassador for Russia for the upcoming Kerala Travel Mart 2018 (KTM) to be held here in September, which gives special emphasis to strengthen the partnership between the two countries in the revenue-generating sector.
This is in continuation of the summit meeting between Indian Prime Minister and the President of the Russian Federation last year to celebrate 2018 as the Year of Tourism in India and Russia, a KTM society official said here.
Upping the glamour quotient with the presence of Filippova, KTM 2018 expects active participation of Russian buyers, travel writers and journalists.
Along with other countries, Russia will be a big market for tourism industry in Kerala, Mathew said.
"With Ms Yana Filippova being the Goodwill Ambassador, we expect more participation from Russia for the event. In fact, we are hoping for a record number of registrations this year. We can also expect more tourist arrivals from Russia to Kerala in the coming years," Mathew said.
KTM 2018 will be inaugurated on September 27, coinciding with World Tourism Day, which will be followed by three days of business-to-business meetings.
The showpiece event is being organised by KTM Society in partnership with Kerala Tourism, offering a platform to key players in the revenue-generating sector to forge business linkages and give an impetus to the entire gamut of tourism industry.
The pre-registration for one of the biggest tourism event in the country has already evinced an overwhelming response with more than 800 domestic and 230 international buyers applying for participation till date.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)