Fruit juice player Manpasand Beverages today said it has tied up with IRCTC's e-catering service and betting big on Railways to expand its presence.
"We have tied up with IRCTC's online catering service and our products, 'Mango Sip' and 'Fruits Up, will be available soon via e-catering," said Dhirendra Singh, Chairman and MD of Manpasand Beverages.
"We are working towards expanding our presence in more stations across India in the coming year. Given the penetration of Railways, we hope our association with them will enhance the visibility of all our products among a wider range of customers," said Singh.
Manpasand is empanelled with the IRCTC for direct selling to vendors approved by the latter. The company's 'Mango Sip' and 'Fruits Up' brands in various sizes are available at catering units at stations and mobile units of the state-run transporter, he said.
The company is setting four new plants in the next 12- 18 months to increase its capacity, Singh said, adding Manpasand aims to leverage on a strong supply-led growth in the coming days.
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