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Ola restructures Foodpanda biz; to focus on expanding kitchens

Press Trust of India  |  New Delhi 

Ola is restructuring its platform to focus on building a portfolio of its own as well as through a network of kitchens and offline stores.

According to sources, has already established over 50 kitchens across five cities, including Delhi, and Pune, and is working on expanding the network.

It is also exploring setting up offline stores that could potentially sell products under its in-house brands, they said.

When contacted, a said: "As part of our ongoing business repurposing initiatives, we are focused on building a portfolio of own and curated through our fast expanding network of kitchens".

"Many of these offerings are already available in all major cities through the Ola and Foodpanda apps. We continue to invest in expanding our facilities and kitchens, as well as our portfolio of for customers," the said but declined to offer further details.

One of the persons said Ola is investing in its own network of kitchens as it allows tighter controls and clock higher margins.

The space in is witnessing strong competition among players like Swiggy, and The in-house brands that FoodPanda is working on include The Khichdi Experiment, Flrt, Lovemade and Grandma's

In 2017, Ola had acquired Foodpanda's business from Germany-based Group in exchange of its stock and had committed investment of USD 200 million as it looked to take on rival Uber's offering as well as and This was Ola's second attempt at the food delivery business.

In 2014, Ola had forayed into the food delivery business with and had expanded the offering to cities like Delhi, and However, was later shut down.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, May 22 2019. 15:36 IST
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