Business Standard

Parle eyes 50% market share of super premium biscuits


Press Trust of India New Delhi
Parle Products is aiming to grab half of the super premium biscuit market in one year with its Platina range, said a top company official.
"We have around 40 per cent plus market in this segment. We are looking at 50 per cent in next one year," Parle Category Head Mayank Shah told PTI.
The super premium biscuit market is of around Rs 1,700- 1,800 crore and is dominated by three main players - Parle, ITC and Britannia, he added.
"This segment is six per cent of the total biscuit market," Shah said adding the company has presence in the segment through its Platina brands such as Hide & Seek, Black Bourbon, Milano, Choco Rolls Cookie.
Parle Platina is a separate division set up for the company's premium products.
"Presently export contributes around 10 per cent of the total and we are expecting to take it to 15 per cent in next two years," Shah added.
Parle has a turnover of around Rs 10,000 crore, in which 75 per cent is contributed by the biscuit segment.
"The premium biscuits contribute around 20 per cent of this 75 per cent," he added.

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First Published: Apr 30 2018 | 6:10 PM IST

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