The digital platform with 'MirrAR' App, developed by StyleDotMe, will be loaded on iPads that would be like a smart digital mirrors in these showrooms so that customers can have a unique shopping experience.
"We have introduced the 'AR experience' in 11 showrooms in Delhi and National Capital Region (NCR). We plan to cover 90 per cent of our showrooms before Diwali," PC Jeweller President Nikhilesh Govil told PTI.
Customers will have to look into the smart mirror and the digital store comes becomes live. They can virtually try on jewellery without wearing it and select designs from the company's 95 showrooms in 75 cities and place an order, he said.
In the first phase, the AR experience will showcase the complete earrings catalogue across 11 showrooms in Delhi-NCR. In the coming months, the company plans to expand locations as well as the range of jewellery, he added.
Stating that this will boost sales, Govil said that the AR experience platform would not only increase the conversions at the store but would also reduce the requirement for in-store inventory to a large extent.
Elaborating further, he said when the customers browse through the digital inventory, the system maps the face of the customer and artificial intelligence detects age and location, and accordingly lists out relevant inventory from nearby stores.
PC Jeweller Managing Director Balram Garg said, "We have started with Delhi-NCR and will soon be introducing AR platform to other locations as well."
The company's objective is to create more such experiences at malls, movie theatres, airports and other public places to take the brand beyond stores and reach out to customers in the near future, he added.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)