The much-awaited Rajinikanth starrer 'Petta' hit screens worldwide amid much fanfare Thursday with two fan couples in the state choosing the occasion to tie the knot and another piercing his skin as part of special prayers for the success of the flick.
Elated fans danced to drumbeats and poured 'milk' on huge cuts-out of the 69-year-old actor outside theatres across the state.
Crackers were burst and cakes cut ahead of the release of the movie at a cinema hall in Salem district as early as 4 AM.
In Thanjavur town, bridegroom Jothiraman, an ardent Rajini fan and bride Usha Rani entered into wedlock on the occasion.
A fan club of the Tamil 'Superstar' in Mumbai organised special prayers for the movie's success.
A five minute video of the members of 'Maharashtra State Head Rajinikanth Welfare Association' offering special prayers has gone viral.
Produced by Sun Pictures, it is directed by 'Pizza' fame Karthik Subbaraj and music scored by Anirudh.
'Petta', roughly translating into one's local stronghold in Tamil, released along with the Ajith-Nayanthara starrer 'Viswasam' directed by Siva.
Meanwhile, Subburaj took to twitter to express his gratitude to the fans following the 'overwhelming' response for the film.
"#Petta response is so over-whelming and awesome.. Thank you Thalaivar fans.. Love you Thalaivaaa.. Thank you @sunpictures & whole team!!", he said.
He also appealed to the fans not to share video clips from the theatre.
"Our sincere request:: PLS DON'T SHARE FILM CLIPS FROM THEATRE.. PLS DONT REVEAL THE STORY.. Let everybody #GetRajinified like you did."
A report from Villupuram district said six fans of actor Ajith Kumar suffered minor injuries when a huge cut-out of the 47-year-old actor erected outside a theatre in Thirukovilur collapsed and fell on them.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)