Ruchi Soya Industries Limited, one of the country's leading FMCG companies and maker of edible oils, today launched its premium refined sunflower oil brand 'Sunrich', in Kerala.
The company plans to take its share for Sunrich to 10 per cent in next one year and to 15 per cent by 2016 in the sunflower oil category in Kerala.
Ruchi Soya is currently the market leader in the cooking oil category with the largest retail penetration of about seven lakh retail outlets.
The current sunflower oil market in India is over Rs 1,800 crore of which, South is the biggest contributor of around 70 per cent.
This is expected to grow with a CAGR of around 10 per cent during 2013-14 to 2016-17, Ajay Malik - VP South, Popular Division of Ruchi Soya Industries Limited, said here.
