Confederation of All India Traders (CAIT) has around 6 crore merchants across 40,000 affiliates, it added.
"E-commerce is an emerging and promising business of the future and this alliance with Shopmatic will give our merchants the opportunity to create an international e-commerce experience at a price that is very affordable," CAIT National Secretary General Praveen Khandelwal said.
Shopmatic will help interested members of CAIT to build their website as well as provide end-to-end facility to enable them sell on CAIT's e-commerce platform eLala.Biz.
In the first phase, the drive will begin from Delhi-NCR.
"For next year, we are planning to have 1 million and then in phases we will have other merchants from tier II and III cities as well," Avula said.