Shopmatic partners CAIT to bring its members on eLala platform


Press Trust of India New Delhi
Singapore-based IT company Shopmatic has signed an agreement with Indian traders body CAIT to digitalise business of the latter's members and connect them with e-commerce platform eLala.Biz at a monthly charge of USD 20 (about Rs 130).

"We are indeed privileged to partner CAIT in helping merchants take their businesses online. Our platform has been created to offer simplicity to such merchants at affordable cost - USD 20 a month," Shopmatic CEO Anurag Avula said in a statement.

Confederation of All India Traders (CAIT) has around 6 crore merchants across 40,000 affiliates, it added.

"E-commerce is an emerging and promising business of the future and this alliance with Shopmatic will give our merchants the opportunity to create an international e-commerce experience at a price that is very affordable," CAIT National Secretary General Praveen Khandelwal said.

Shopmatic will help interested members of CAIT to build their website as well as provide end-to-end facility to enable them sell on CAIT's e-commerce platform eLala.Biz.

In the first phase, the drive will begin from Delhi-NCR.

"For next year, we are planning to have 1 million and then in phases we will have other merchants from tier II and III cities as well," Avula said.

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First Published: Dec 22 2015 | 7:58 PM IST

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