Simon Cowell to launch new TV show?

Media mogul Simon Cowell is reportedly planing to launch another TV series, which is inspired by Bruce Forsyth hosted hit show 'Generation Game'.

The 54-year-old 'X Factor' boss's new show will see three generations of families competing per episode, reported Daily Express.

Former Coronation Street star Bradley Walsh may host the show.

"It's very family-focused like the Generation Game, but has a fresh feel," a source said.