Indian Tea Association (ITA), the apex body of tea planters of the country, has already roped in two advertising agencies for working out the campaign modalities in the various schools.
ITA sources said that per capita consumption of the beverage in the country is only 786 gm per annum. "This has to be increased for which promotion of tea drinking among the school children was contemplated".
"ITA will be a part of the delegation to Iraq which would go there this month-end for getting access to that market", he said.
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