British rapper Tinie Tempah has joined forces with kids charity Childline to front a new anti-bullying campaign.
The 26-year-old 'Written in the Stars' hitmaker revealed his passion for the cause stems from an incident at school where he witnessed a classmate being picked on, reported Telegraph online.
"I saw it happening when I was at school and by being there for the kid who was being picked on, I helped him see that he wasn't alone. Even if I only helped in some small way, I'm glad I did it.
"It's so important that kids understand that bullying is never acceptable and that it's okay to open up and talk about their experiences - whether they're being bullied or see someone being bullied. We all have it in us to help, simply by being friendly, kind and considerate to others," Tempah said.
