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Twitter launches special emoji for Akshay's 'Gold'

Press Trust of India  |  Mumbai 

today launched a special for star Kumar's upcoming "Gold", which is scheduled to release on

People will be able to tweet about the with GoldMovie or #Gold2018 to use the specially designed curated by

The appears next to the hashtag in the Tweet and is inspired by India's first Olympic medal. It will be active until August 16.

Vishal Ramchandani, of Marketing at Excel Entertainment, said in a statement, "The #team is excited about the collaboration with Twitter, adding colour to conversations and allowing people to connect to the movie through the #GoldMovie, #FeelingOfGold and #UniteForGold."

Keya Madhvani Singh, of Partnerships, India, said they are excited about the collaboration with "Gold" team.

"is an ever-evolving industry that explores new ways to engage with fans, and we're excited to provide creative opportunities to drive anticipation for movie launches. We are delighted to collaborate with Excel to offer fans multiple layers of engagement, prior to the release of Gold, which will enhance their overall cinematic experience," she said.

"Gold", directed by Reema Kagti, is a drama inspired by real events during when India, as a free nation, won its first Olympic Medal in

plays the lead in the film, which also stars Mouni Roy, Kunal Kapoor, Amit Sadh, and in pivotal roles.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, August 10 2018. 16:55 IST