Vishal Ramchandani, Head of Marketing at Excel Entertainment, said in a statement, "The #Gold team is excited about the collaboration with Twitter, adding colour to conversations and allowing people to connect to the movie through the #GoldMovie, #FeelingOfGold and #UniteForGold."
Keya Madhvani Singh, Head of Entertainment Partnerships, Twitter India, said they are excited about the collaboration with "Gold" team.
"Bollywood is an ever-evolving industry that explores new ways to engage with fans, and we're excited to provide creative opportunities to drive anticipation for movie launches. We are delighted to collaborate with Excel Entertainment to offer fans multiple layers of engagement, prior to the release of Gold, which will enhance their overall cinematic experience," she said.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)