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Business Standard Becomes India's No. 1 Online Tyre Portal

Press Trust of India  |  BENGALURU 

/ -- is the fastest-growing in the online space with a network of more than 3,000 sellers, spread across 60 cities, the Bengaluru-based company, has become the leading selling portal in The portal, which has witnessed an exponential growth in the last one year, now tops the Alexa website ranking charts in the vertical. Alexa, an independent ranking agency, ranks websites based on the number of visitors and pageviews.



The feat of the portal's establishment as the market in is the result of its strategic approach, which focuses on understanding a customer's tyre buying concerns. has been very successful in suggesting to what tyre should they buy, based on factors such as their driving behaviour, budget, terrain utility, vehicle type, vehicle make etc.

has smart product listings, which not only elucidates the features of every single tyre pattern but also showcases its comprehensive specifications in an easy-to-understand manner.

Speaking about the portal's success, Mr. Sanjeev Agrawal, CEO & Co-founder,, said, "Our positioning as the in speaks in itself about our influencing presence in the market. Being at the forefront also brings us a lot of responsibility, and thus, we would ensure that we strive towards making the tyre shopping experience better and seamless on our portal."

"The way the products are displayed on makes tyre buying very easy for customers and every product on our website is displayed with its key attributes, which makes it very simple for to gauge the difference between all the tyre patterns and understand their specialities," said Sanjeev.

In a time span of just three years, has added many accolades in its portfolio, one such being '10 Most Promising Automobile Portals in India', conferred by a And lately, its presence at the #1 spot in Alexa website rankings expresses the portal's crucial role in the tyre industry.

Mr. Anuraag Gupta, CFO & Co-founder,, said, "For tyre buyers, understanding which tyres should they buy has always been a big concern. Also, buyers are nowadays looking for convenient options to get the tyres fitted, and that is where we come into the picture. With the dedicated team of tyre experts, we have been able to give the right recommendations to buyers as per their need."

In the last two years, has seen an accelerating growth and its increasing orders along with a vast network of fitment partners speak in itself about the portal's capability to fulfil the tyre requirements across the country. The products on the website are offered at very reasonable prices and it also runs exclusive offers from tyre manufacturers, time and again. The portal also has its strong presence on various Its blog site, Tyre Mantra and the official Youtube handle are nowadays a go-to place for to get their tyre related queries answered in no time. is now ready for its next phase and aims to grow exponentially, garnering a lion's share in the The management likes to keep the tyre buying experience hassle-free and simple. Michael Welch, Founder of UK-based com is a & Investor to With his global know-how of online tyre retailing, is now eyeing for a 10X growth in the next one year.

About is India's largest for tyres. The Bengaluru-based startup provides convenience to its customers by helping them to choose the right tyres at the right prices. Presently, services more than 60 locations in and has a network of more than 3,000 fitment partners. has its dedicated call centre team, fulfilment team and tyre experts at multiple locations, who ensure that a distinguished and a class-leading experience is delivered to the tyre buyers.

Tyre buyers can either visit to shop for tyres for their cars or two-wheelers, or call the portal's customer support on +91-8088090090.

Source: Tyremarket.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, March 14 2019. 11:25 IST