A US based popular basketball team has launched Hindi version of its website as part of its effort to reach out to the large Hindi-speaking audience in India and in turn popularise the game in the country.
The Hindi-edition of the website for Sacramento King has been launched a few months after Indian American Vivek Ranadive acquired majority ownership in the team.
Ranadive said this this is part of his goal to make the Kings and NBA basketball a major attraction in India and in other Asian countries.
"A key facet of our ownership group's vision is for the Kings to become India's home team," Kings president Chris Granger said.
