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Video ad business booming in US: market tracker

AFP  |  San Francisco 

The video ad business is booming the US, with spending expected to grow 30 per cent this year to $27.82 billion, an forecast released Tuesday showed.

Video ads will account for a quarter of overall digital ad spending this year, the market tracker predicted.

Facebook, including its messaging service, was expected to rake in nearly a quarter of all money spent on video ads with the amount tallying about $6.8 billion.

"In-feed video has been a successful ad format for both and Instagram," principal analyst said in a statement.

"A newer video ad format, in Watch shows, is still relatively new, but we think advertisers will increase their usage of it because it is similar to linear TV advertising." Video ads will account for more than half the revenue at and this year, according to

The market tracker said paid video ads appearing in feeds, games and apps on social platforms were included in the forecast.

Video ads are a main of revenue at Google-owned expected to generate $3.36 billion in a rise of 17 percent from last year.

However, eMarketer noted, tends to spend more money than its rivals acquiring

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, October 09 2018. 16:00 IST