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Vietnamese Mobiistar enters West Bengal market

Press Trust of India  |  Kolkata 

Vietnamese company announced its foray into offline market with a range of handsets targeted at first-time users.

Mobiistar CEO, Global and India, said the company was betting on offline mode as it believes there are enough opportunities in the Indian physical market.

"Recently the company has got an update that retail account for about 30 per cent, 32 per cent to be precise. So still about 70 per cent of the market is still offline," he explained.

Ngo said a lot of consumers in Tier II and III for information on the internet but go to offline stores to purchase the handset.

The company has already launched products in Punjab, Pune, Hyderabad, and

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, September 12 2018. 21:45 IST