Expanding its presence in the African continent, media firm Zee Entertainment has entered Mali by launching two new channels -- Zee Magic and Zee Cinema.
Besides, Zee Africa is partnering with the continent's largest DTH platform, DStv, for the launch of Zee Bollymovies -- an English-dubbed Bollywood movie channel for the African market, it said in a statement.
Zee Magic is a general entertainment channel dubbed in French while Zee Cinema is a 24-hour Hindi Bollywood movie channel catering to South Asians in the continent, the statement said.
Both channels would be available on DTT network - TNTSAT Africa in Mali.
Commenting on the expansion, ZEEL International Broadcast Business CEO, Amit Goenka said: "Sharing our existing channels Zee Magic and Zee Cinema with new audiences is a huge achievement for us and we thank TNTSAT for allowing us to bring the best of Bollywood to all their viewers in Mali.
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