Diageo launches Jane Walker Scotch


Reuters LONDON
LONDON (Reuters) - Diageo, the world's largest spirits company, is launching a U.S. limited edition of its Johnnie Walker Black Label Scotch featuring a woman on the label, called Jane Walker, it said on Monday.
The launch in March marks the first major change to the brand's "striding man" logo in over a century and comes as Diageo and peers try to attract more women drinkers.
For ever bottle of Jane Walker sold, Diageo will donate $1 to organizations supporting women's causes.
(Reporting by Martinne Geller, editing by David Evans)

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First Published: Feb 26 2018 | 9:58 PM IST

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