Eros gains ahead of rival Shemaroo's IPO

Reuters Market Eye - Eros International Media gains 2.6 percent.

Benefits after rival Shemaroo Entertainment Pvt's IPO is seen pricing at higher multiples.

Shemaroo's $19.67 million IPO is seen pricing at 15-17 times of FY14 earnings, traders say.

Eros trades at 9.2 times its 12-month forward earnings, Thomson Reuters data shows.

(Reporting by Abhishek Vishnoi)