Hind Lever On A Re-Launch Spree

Surf Excelmatic is a line extension of Surf Excel, a super-premium washing powder, launched in April this year to counter Procter & Gamble's Ariel in the Rs 150-crore compact detergent segment.

According to a Lever press release, international Surf Excelmatic is designed to produce less lather, preventing overflows in washing machines. It has been endorsed by Videocon and IFB, two major washing machine brands and is available in two packs.

The Fair & Lovely active fairness moisturiser has been created by the Hindustan Lever Skin Centre and is a line extension of the Fair & Lovely skin cream.