Hyundai Plans New Ad Campaign

In a new ad campaign, Hyundai Motor India Ltd (HMIL) will launch this week a new campaign revolving round the sale of 1 lakh units. The campaign - `Kab Hoga Ek Lakh' - has an ad-spend of around Rs 2 crore. `Kab Hoga Ek Lakh' campaign is being unveiled to celebrate Hyundai Motor India's fastest market penetration in the Indian auto-industry.