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Max finds a niche, marks its spot

Smart pricing and efficient merchandising strategies are helping the Dubai-based fashion retailer expand its label in the Indian market

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Max

Raghavendra Kamath  |  Mumbai 

It's a busy Sunday evening and most department stores at a popular mall in Thane, near Mumbai wear a deserted look. But at a Max store, the value fashion chain of Dubai-based billionaire Micky Jagtiani's Landmark group, the crowd jostles for space. "The crowd is there on most of the days and we are used to it," says a sales attendant.

At Max, store sales have been growing at 16 per cent a year for the past couple of years; most fashion retailers managed 8-9 per cent last year. And despite the growing rush on India's fashion streets, Max says it has managed a CAGR ...

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First Published: Mon, June 20 2016. 21:06 IST
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