It's a busy Sunday evening and most department stores at a popular mall in Thane, near Mumbai wear a deserted look. But at a Max store, the value fashion chain of Dubai-based billionaire Micky Jagtiani's Landmark group, the crowd jostles for space. "The crowd is there on most of the days and we are used to it," says a sales attendant. At Max, store sales have been growing at 16 per cent a year for the past couple of years; most fashion retailers managed 8-9 per cent last year. And despite the growing rush on India's fashion streets, Max says it has managed a CAGR (compound annual growth rate) of 35 per cent for the last ten years. Affordable fashion, smart distribution and a tightly controlled sourcing network are helping the chain build its brand as an everyday wear for women and children.
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