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BCCI announces edu-tech firm Unacademy as Official IPL Partner till 2022

The 13th IPL is scheduled to be held in UAE from September 19 to November 10

Topics
IPL 2020 | BCCI | Unacademy

Press Trust of India  |  New Delhi 

IPL 2020
The BCCI had earlier announced fantasy gaming platform Dream11 as this year's IPL title sponsor, replacing Chinese mobile phone company Vivo. Photo credit: @IPL

Bengaluru-based edu-tech firm 'Unacademy' has been roped in the as official partner for the Indian Premier League for three seasons, the announced on Saturday.

The 13th IPL is scheduled to be held in from September 19 to November 10.

"We are pleased to have on board as the 'Official Partner' of the Indian Premier League 2020 to 2022," IPL chairman Brijesh Patel said in a release on Tuesday.

"IPL is the most watched cricket league in India and as a homegrown Indian edutech company we believe that can create a huge positive impact on the aspirations of the audience watching, especially the millions of Indian youth who are seeking inspiration in their careers."

Commenting on the association, Karan Shroff, VP - Marketing, Unacademy, said: "We are delighted to become the Official Partner of IPL. is a high-intensity brand that has disrupted the education and learning market with innovations and broken geographical barriers for Learners and Educators.

"With this partnership, we will double-down on our efforts to make Unacademy the biggest brand in the consumer-internet space in India. We thank the and IPL for the opportunity and look forward to a long and fruitful partnership."

The had earlier announced fantasy gaming platform as this year's IPL title sponsor, replacing Chinese mobile phone company Vivo.

had pipped educational technology companies Unacademy and BYJUs to win the rights for a period of four months and 13 days with a bid of Rs 222 crore.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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First Published: Sat, August 29 2020. 17:28 IST