Game plan: Brand MSD set for new innings in post-retirement arena

Arun Pandey, man behind 'Brand Dhoni', has grand plans for his business partner and friend

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Arun Pandey (right), promoter of Delhi-based Rhiti Group, which manages M S Dhoni as a brand

Surajeet Das Gupta New Delhi

5 min read Last Updated : Sep 10 2020 | 6:06 AM IST

Dubai is in the grip of a fever. The Indian Premier League (IPL) kicks off on the 19th of this month. Any clothing or accessory bearing the name of Chennai Super Kings, whose captain is none other than Mahendra Singh Dhoni, is in demand.

Leading retail chain stores such as LuLu and Landmark have ordered over $1 million worth of Chennai Super Kings-branded apparel and gear.

Arun Pandey, promoter of Delhi-based Rhiti Sports, which has business interests with Dhoni and the man behind the Dhoni brand, can’t help beaming. “The demand for our apparel, footwear and accessories bearing the brand

Topics : Mahendra Singh Dhoni Indian Premier League Indian Cricket Chennai Super Kings IPL 2020

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