Amid heightened scrutiny for Chinese firms, Realme cracks Indian market

The move paid off, boosting the four-year-old newcomer's sales and helping it reach the No. 3 position in the fast-growing market with about 600 million smartphone users

Realme, Smartphones
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Encouraged by its gains, Realme unveiled its first global flagship store in Modi’s home state of Gujarat this month

Sankalp Phartiyal | Bloomberg
Last year, when a global chip shortage forced many smartphone makers to delay launches, upstart Chinese brand Realme took a gambit in India. With processors from global giants such as Qualcomm Inc. in short supply, Realme decided to buy them from a relatively unknown Shanghai manufacturer to be able to keep churning out new handset models.
 
The move paid off, boosting the four-year-old newcomer’s sales and helping it reach the No. 3 position in the fast-growing market with about 600 million smartphone users. Only Samsung Electronics Co. and Xiaomi Corp. sold more devices in India in the latest quarter, with

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First Published: Jun 20 2022 | 9:48 AM IST

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