You are here: Home » Technology » News
Business Standard

For ever 10,000 views of content, 11 had hate speech, reveals Facebook

The prevalence of hate speech on Facebook in July-Sept period this year was 0.10% to 0.11%, meaning that out of every 10,000 views of content on Facebook, 10 to 11 of them included hate speech

Facebook | hate speech | Social Media

IANS  |  San Francisco 

facebook, social media

The prevalence of on in July-September period this year was 0.10 per cent to 0.11 per cent, meaning that out of every 10,000 views of content on Facebook, 10 to 11 of them included hate speech, the company has said.

Revealing the prevalence of on its platform for the first time as it faces the flak for an increase in such posts, said on Thursday that the company is proactively detecting about 95 per cent of content it removes.

"We calculate hate speech prevalence by selecting a sample of content seen on and then labeling how much of it violates our hate speech policies," it said in a statement.

"Because hate speech depends on language and cultural context, we send these representative samples to reviewers across different languages and regions".

Facebook admitted that defining hate speech isn't simple, as there are many differing opinions on what constitutes hate speech.

"Nuance, history, language, religion and changing cultural norms are all important factors to consider as we define our policies," it added.

Facebook first began reporting its metrics for hate speech in Q4 of 2017 and then, its proactive detection rate was a mere 23.6 per cent.

"Today we proactively detect about 95% of hate speech content we remove. Whether content is proactively detected or reported by users, we often use AI to take action on the straightforward cases and prioritize the more nuanced cases, where context needs to be considered, for our reviewers," Facebook said.

The company said it has invested billions of dollars in people and technology to enforce these rules, and has more than 35,000 people working on safety and security at Facebook.



(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Fri, November 20 2020. 09:55 IST