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Forget TikTok. Audio-based Clubhouse is social media's next big thing

Since its launch last March, Clubhouse has increasingly become a cultural phenomenon. With its success and prominent backing, it may now be poised to upend the entire social media space

Tae Kim | Bloomberg
Clubhouse
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Clubhouse | Photo: Clubhouse app

The next killer smartphone app has arrived — and it offers the potential to transform how we communicate, share knowledge and even make new friends.
 
I am talking about voice-and-audio-based social networking startup Clubhouse. Its platform enables users to drop in and out of ephemeral chat rooms and take part in a range of gatherings, from small "water-cooler" type conversations to larger discussions featuring expert panels, often attended by thousands of listeners. Since its launch last March, Clubhouse has increasingly become a cultural phenomenon, attracting politicians, celebrities and experts from all walks of life. With its success and prominent backing, it may now be poised to upend the entire social media space.
Clubhouse's latest figures reveal how quickly it is growing. During a weekly town hall event on Sunday, co-founder Paul Davison said the app's weekly active user base had doubled to 2 million over
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First Published: Jan 25 2021 | 8:17 AM IST

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