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Micromax sold 2 mn Bharat-2 devices; 3 more Bharat-series models coming soon

With Bharat-Series, Micromax aims to acquire first-time smartphone users in India

Micromax
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An employee stands at the counter of Micromax mobile phones at a showroom in New Delhi

Khalid Anzar New Delhi
Ultra-affordable smartphones usually make a mark for themselves in the price-conscious Indian market, more so when they are feature-rich and deliver the goods as promised. Riding the digital India bandwagon, home-grown electronics manufacturer Micromax’s Bharat 2 smartphone seems to have clicked well with users, especially with a price tag of only Rs 3,499. Going by the company’s estimates, the Bharat 2, launched in April this year, has already sold 2 million units in 5 months, becoming one of the most sold 4G VoLTE-ready smartphones in the country.

With the Bharat series of smartphones, Micromax targets feature phone users looking to