Nobody reads privacy policies - here's how to fix that

Few privacy policies provide consumers with any choices besides not using the service at all

Have you ever actually read an app’s privacy policy before clicking to accept the terms? What about reading the privacy policy for the website you visit most often? Have you ever read or even noticed the privacy policy posted in your doctor’s waiting room or your bank’s annual privacy notice when you receive it in the mail?

No? You’re not alone. Most people don’t read them.

People are confronted with terms of service agreements and privacy policies all the time. Regulations requiring these notices aim to ensure that consumers can make informed decisions, but current privacy policies miss the mark. They are