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Tesla's push to build self-driving car jolts its own techies

Elon Musk's ambitious goals for Autopilot technology have prompted safety warnings and resignations

Tesla Model S car fitted with self-driving technology
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A Tesla Model S car fitted with self-driving technology Photo: Bloomberg

Ianthe Jeanne Dugan & Mike Spector | WSJ Palo Alto (California)
Tesla Inc. Chief Executive Elon Musk jolted the automotive world last year when he announced the company’s new vehicles would come with a hardware upgrade that would eventually allow them to drive themselves.
 
He also jolted his own engineering ranks.
 
Members of the company’s Autopilot team hadn’t yet designed a product they believed would safely and reliably control a car without human intervention, according to people familiar with the matter.
 
In a meeting after the October announcement, someone asked Autopilot director Sterling Anderson how Tesla could brand the product “Full Self-Driving,” several employees recall. “This was Elon’s