You are here: Home » Technology » News
Business Standard

TikTok, Snapchat preferred more than Instagram by US teens: Report

Snapchat and TikTok are more popular social media apps than Instagram among US teenagers, said a new report

Topics
TikTok | Snapchat | Instagram

IANS  |  San Francisco 

tiktok

and are more popular social media apps than among US teenagers, said a new report.

While is the favourite social media platform, fell from second spot to third as moved up to No. 2, said the latest semiannual Taking Stock With Teens survey from Piper Sandler, a leading investment bank and institutional securities firm.

Concerns about TikTok's future in the country increased after US President Donald Trump issued an executive order threatening a ban unless it quickly divests its US operations.

The survey found that 34 per cent of the participants picked as their favourite social app, while 29 per cent preferred

About 25 per cent of teenagers in the US chose Facebook-owned as their favourite social media app, according to the survey, published on Tuesday.

However, in terms of engagements, Instagram topped the list, followed by Snapchat and TikTok.

The Piper Sandler Taking Stock With Teens survey is a semi-annual research project that gathers input from thousands of teenagers with an average age of 15.8 years.

Among other findings, the report said that teenagers in the US spend 34 per cent of their daily video consumption on Netflix followed by YouTube.

--IANS

gb/na

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Wed, October 07 2020. 15:17 IST
RECOMMENDED FOR YOU
RECOMMENDED FOR YOU